Deep in Washington state, at the meeting ground between the rivers Yakima, Snake, and Columbia lies three cities a stone’s throw away from each other. Tri-Cities Infusion and Wellness opened up their clinic in Kennewick, but covers patients in all three cities of the Tri-City area.

One of our more rural clients, we had to take advantage of the fact that their client base was spread out over a sprawling geographical area rather than packed into a single city or town. This started with their logo treatment – bold but not harsh blue and green, immediately calling to mind rural scenery.

The diamond-shaped logo, however subtly or subconsciously, calls to mind a triangle, reinforcing the Tri-Cities location. Other branding for this clinic relies heavily on outside locations and scenic vistas to really hammer home the point.