Invictus Branding Collection
Invictus – a Latin word meaning unconquered. We knew from the beginning that their branding had to match this fearless mentality. Like flowers growing out of cracks in the sidewalk, mental wellness can sprout from the most barren and hopeless of environs, and the Invictus Clinic logo they already had designed reflected this philosophy perfectly.
There’s much to be said for basic color psychology. The strong blue color scheme, rarely diverted from across the site, denotes peace, stability, and integrity, core values of the Invictus Clinic.
Their other branding material was designed to reflect their homegrown, community-centered approach with evocative imagery of their location in Woodstock, Georgia.