Exodus Health Branding Collection
Exodus – a mass departure. There exists various cultural connotations associated with it – escape, evacuation, migration, retreat, etc. We wanted to highlight the more positive examples of this, the idea that someone suffering from serious depression or anxiety may find relief through Exodus Health’s treatment options.
With the web design and branding, we really leaned into an approach emphasizing water – families playing in the beach, bright blue colors, and even wave shapes inside the logo itself. There is something comforting about water; it’s where life originates from, we need it to sustain ourselves, etc.
Water also ties into, sometimes subconsciously, the most popular use of “Exodus” most people are aware of. Our brochure, for instance, references the famous parting of the sea described in the text but recontextualizes it in a mental health setting.